Bullfighter Vila Madalena

The first smash burger joint in Brazil, Bullguer was founded in 2014 with the intention of being a store that stood out for both its cuisine and its innovative ambiance; through modern, young and casual elements, creating several Instagrammable focal points. In 2020, the 248m2 store located in the heart of Vila Madalena underwent a renovation that changed its layout. The new project represents the maturation of the brand's concept, through the use of more eye-catching elements, a greater variety in the color palette, integration between the ceiling and lighting elements, and maximum use of the existing infrastructure. Previously, the store operated with table service and is now self-service. In order to reinforce this model, the project features a graphic element represented by black stripes that run from the floor to the walls, marking the path from the entrance to the main cashier, and organizing the flow of the place. There is also an exclusive area for delivery, which was designed to better organize the flow between customers and delivery people, as well as to facilitate the flow of deliveries between the kitchen and the delivery area. Among the materials, metal is present in various applications of textures and colors, such as in the dividers of the queue and in the closing of the pallet racks on the facade, through expanded sheets. The sheets of the cashier and pick-up counters are in the graphite color present in most of the store, and the metal frames are in the pink color in the kitchen and in the stockroom. There was a need to solve the excessive incidence of sunlight inside the store, and for this purpose two solutions were used. The first was the implementation of a facade in pallet racks with flower boxes, which soften the incidence of the sun's rays. The second was the application of a colored film on the store's windows, which in addition to protecting against sunlight, also brings a reddish color to the interior hall. With the store's self-service program adapted, it was necessary to create a space for the queue area and at the same time increase the store's maximum capacity. To solve this problem, a deck was created that extends to the facade, thus increasing the number of seats. The outdoor area was better used by creating this deck with pallet doors that face the sidewalk and bring the identity of the new Bullguer stores. This space gained a greater number of seats in relation to the indoor area, in addition to having good ventilation and allowing the view to permeate between the store and the street. A large part of the store's original structure was reused, such as the mezzanine, technical areas and frames, with the largest intervention being the application of new materials to the walls and floors. All infrastructure remains visible and is part of the store's architectural composition, such as the kitchen exhaust ducts, which stand out for their pink color. This element is present from the facade to the interior of the dining room, in addition to the air conditioning units that make up an entire wall in the deck area. A large, floating light fixture was designed for the center of the store, with red and white fluorescent bulbs, referencing the colors of the bacon-shaped neon signs found in other stores. The intention behind creating the light fixture, along with the red sticker applied to the glass at the entrance, was to bring a warm aspect to the façade, reminiscent of bacon being fried to be enjoyed on a delicious burger.