Gabriel Ball Studio

The estudiobola flagship store is located on Alameda Gabriel Monteiro da Silva, the main street for interior design in São Paulo. The design of the new address follows the concept established by Superlimão in the Shopping Cidade Jardim unit. The main objective was to create a flexible layout, capable of adapting to the needs of display and arrangement of furniture. With the commitment to preserving the building's original façade, a front was designed that would stand out from the surroundings, incorporating a distinctive element that could be easily applied. To align estudiobola's identity with the façade, we developed a structure that could be applied simply, without causing significant changes to the pre-existing façade. The central idea was to create a structure using vinyl fabric, not only to provide visual prominence and establish a connection between the interior and exterior, but also to ensure resistance to external conditions, including exposure to wind. This approach made it possible to implement an effective solution that was aesthetically aligned with the brand, while respecting the regulatory restrictions imposed on the store's façade. The use of vinyl fabric not only provides a unique visual identity, but also offers flexibility to the installation, allowing it to be adapted to the existing structure. To achieve this versatility, we chose to integrate a unique acoustic element, which can be used both as a ceiling and as a wall covering. The result is a space that combines sophistication, minimalism and formal simplicity, creating an elegant and welcoming environment that reflects the brand's identity and provides a unique experience for customers.