Estudio Bola Gabriel

The estudiobola flagship store is located on Alameda Gabriel Monteiro da Silva, São Paulo's main decoration thoroughfare. The design of the new location follows the concept established by Superlimão at its Shopping Cidade Jardim location. The main objective was to create a flexible layout capable of adapting to the needs of furniture display and arrangement. Committed to preserving the building's original facade, a front was designed that would stand out from the surroundings, incorporating a distinctive element that could be easily applied. To align estudiobola's identity with the facade, we developed a structure that could be applied simply, without causing significant changes to the existing facade. The central idea was to create a structure using vinyl fabric, not only to provide visual emphasis and establish a connection between the interior and exterior, but also to ensure resistance to external conditions, including exposure to wind. This approach enabled the implementation of an effective solution that was aesthetically aligned with the brand, while also respecting the regulatory restrictions imposed on the store's facade. The use of vinyl fabric not only provides a unique visual identity but also offers installation flexibility, allowing it to adapt to the existing structure. To achieve this versatility, we chose to integrate a unique acoustic element, which can be used both as a ceiling and as a wall covering. The result is a space that combines sophistication, minimalism, and formal simplicity, creating an elegant and welcoming environment that reflects the brand's identity and provides a unique customer experience.