Goose Island

The North American brewery, originally from Chicago, Goose Island Brewhouse, brought its brewpub concept to Brazil, a bar where one can produce and consume one's own beer. Superlimão and the Canadian firm McKinley Burkart were responsible for developing the project. The location chosen for the project was Largo da Batata, in line with the brand's stance of seeking to place its brewpubs in places undergoing intense urban transformation. The first brewhouse in Chicago occupied a space in an old industrial zone that was being transformed into a young and artistic region. The chosen building was the last remaining from the Metro expropriation process, with a 10m front and 40m back and a side that became the facade of the project, facing the square. While Largo da Batata presented itself as a great option, due to numerous transformations over time, the property did not appear to have the industrial aspect present in the brand's guidelines. After these interventions were removed, the original structure of the property remained, a coconut warehouse from the beginning of the century. The choice of materials such as original bricks exposed to visitors so that they can see the transformations that the place has undergone, concrete and Shou Sugi Ban burnt wood combined with the new exposed metal structure achieved the desired language. The project sought to deal with the nature of the Goose Island Brewhouse: to combine the brewery and bar, two distinct programs from sanitary issues to flows. The project sought to integrate the two parts, and took advantage of the presence of the machinery: the brewery is in the middle of the bar, and it is possible to see it even on the way to the bathroom. The layout was configured in stages: upon arriving, you see a first reception that functions as a store and that tells a little about the history of the brand. Upon entering, you can see a large hall, with the brewery as a backdrop, and an outdoor area divided by large metal doors. When opened, they become a roof and the space is integrated with the hall. On the opposite side, gaps were created to allow natural light to enter. A large gutter was built parallel to this wall, containing boa constrictors that over time take over the exposed facilities. On the way to the second floor, there is a room with special beers aging in barrels, which creates another category of beer and forms of consumption. On the second floor, there is the biergarten, which has a unique view of Largo da Batata in a large outdoor area protected by a wooden pergola with a retractable roof. The space has a second bar, a grill integrated into this area and an orchard. The rest of this floor is occupied by technical areas and the kitchen. The building has two facades with different aspects. The first, the entrance, has a more vertical aspect and refers to the original construction. The side facing Largo da Batata is quite horizontal, where it is possible to see the transformation of the old warehouse combined with the brewery with visible white tanks above it. Graffiti artist Nove (Digital Orgânico) was invited to develop a panel that provides a present reading of the region, printing many colors and bringing Brazilianness to the project.