Marvel Barbershop by Corleone

The architectural firm Superlimão has created another innovative project: Marvel Barbershop by Corleone, the first Marvel-themed barbershop in Brazil, in an official partnership with Disney. Located on the corner of Avenida Faria Lima and Cidade Jardim in São Paulo, the new space offers an immersive experience, transporting clients to the world of Marvel comics with a ambiance reminiscent of 1950s New York, with a strong Art Deco style. With 450m², 18 chairs, and a capacity to serve up to 250 clients per day, Marvel Barbershop by Corleone goes beyond simple themed decor, offering a narrative experience where clients feel part of the superhero universe. Featuring a setting inspired by classics such as the "Marvels" graphic novel series, released in 1994, where the Marvel Universe is portrayed from the perspective of ordinary humans, the project connects parents and children through the rich heritage of comics, creating a complete immersion in the world of superheroes. Disney Experience for Adults The essence of the Disney experience was conceived with a narrative focused on adults, offering an immersive journey inspired by the heroes' journeys. The story told in the space is that of a barbershop in a universe inhabited by superheroes, but experienced from the perspective of an ordinary person. "The big challenge was to create a high-end experience that went far beyond a decor full of obvious references. We wanted to create an experience worthy of Disney, without falling into the cliché," comments Lula Gouveia, partner at Superlimão and a Marvel fan, who used his personal comic book collection as inspiration for the project. The Hero's Journey - Architectural and Narrative Experience The architectural design of the barbershop proposes a journey that follows the narrative evolution of the experience. The reception area evokes the classic Corleone style, with carefully designed Art Deco details. In this space, the first clues to the theme already emerge, such as the comic books available for reading while customers wait. The lounge area has a subtle touch that suggests a space that could easily be frequented by superheroes. The structure includes stained-glass windows depicting iconic heroes, designed to create Instagrammable moments and capture the attention of passersby. Superlimão designed every detail of the space, including custom furniture that ensures complete integration with the Marvel identity. Each space was designed to build a narrative of transformation: from the reception area to the interior of the barbershop, visitors embark on an immersive journey. The dedicated hair-washing areas integrate the experience and lead to the climax of the narrative.